Stanley Lifestyles is India’s largest super-premium and luxury furniture brand with a market share of 5.61% in terms of revenue. It is also among the few home-grown super-premium and luxury consumer brands in India operating at scale in both manufacturing and retail operations.
| Bidding Dates |
|---|
| 21 Jun 2024 - 25 Jun 2024 |
| Subscription |
|---|
| 96.98x Oversubscribed |
| Minimum Investment | Minimum Lot | Maximum Lot | Lot Size | Number of Shares | Issue Price Band | Post Issue Promoter Holding % | Issue Size | IPO Document |
|---|---|---|---|---|---|---|---|---|
| ₹14,040 | 1 | 13 | 40 | 14.6 M | ₹351 - ₹369 | 44.94 % | ₹5108.3 M - ₹5370.2 M | RHP DOC |
Stanley Lifestyles IPO SUBSCRIPTION STATUS
25 Jun '24Stanley Lifestyles IPO overall subscription rate was 96.98 times the total available shares
Stanley Lifestyles IPO retail subscription rate was 19.21 times in the retail segment
Stanley Lifestyles IPO non-institutional investor subscription rate was 119.52 times in the non-institutional investor category
Stanley Lifestyles IPO Qualified Institutional Bidder subscription rate was 222.1 times the available shares for Qualified Institutional Bidder
| Day | Retail Individual Investor | HNI (NII) Investors | Qualified Institutional Buyers |
|---|---|---|---|
| Category Reservation | 35% | 15% | 50% |
25 Jun 2024 (Day 3) | 19.21x | 119.52x | 222.1x |
24 Jun 2024 (Day 2) | 6.11x | 8.86x | 0.74x |
21 Jun 2024 (Day 1) | 1.81x | 2.01x | 0.3x |
Stanley Lifestyles FINANCIALS
| Period | Net Profit (Rs in millions) | Revenue from Operations (Rs in millions) | Cash Flow from Operations (Rs in millions) | Free Cash Flow (Rs in millions) | Margins |
| 9MFY24 | 187.0 | 3,133.1 | 125.7 | -233.5 | 18.4% |
| FY23 | 349.8 | 4,190.0 | 679.7 | 381.0 | 19.7% |
| FY22 | 232.2 | 2,922.0 | 285.2 | 64.8 | 20.2% |
| FY21 | 19.2 | 1,957.8 | 329.8 | 227.5 | 15.2% |
Stanley Lifestyles IPO SUBSCRIPTION STATUS DETAILS
Stanley Lifestyles had 14.6 M shares on offer
Stanley Lifestyles IPO offer price was in the range ₹351 - ₹369
Stanley Lifestyles IPO minimum Investment was ₹14040
Stanley Lifestyles IPO issue size was ₹ 5108.3 M - ₹ 5370.2 M
Stanley Lifestyles had a minimum lot size of 40 Shares per application
Stanley Lifestyles NUMBER OF SHARES ON OFFER
Stanley Lifestyles IPO IMPORTANT DATES
| Issue Open Date | 21 Jun 2024 |
| Issue close Date | 25 Jun 2024 |
| Allotment Date | 26 Jun 2024 |
| Refund Date | 27 Jun 2024 |
| Demat Account Credit Date | 27 Jun 2024 |
| Listing Date | 28 Jun 2024 |
| Listing on Exchange(s) | NSE and BSE |
| Stanley Lifestyles Allotment Status | Exchange |
Stanley Lifestyles IPO subscription opened on 21 Jun 2024, and closed on 25 Jun 2024
IPO allotment for Stanley Lifestyles was finalized on Wednesday, 26 Jun 2024
IPO listing for Stanley Lifestyles was on NSE and BSE on Friday, 28 Jun 2024
Stanley Lifestyles IPO LISTING GAINS
| Issue Price (adjusted) | 369.0 |
| Listing Open Price | 494.9 |
| Listing Close Price | 474.8 |
| Listing Gain% | 34.1% |
| Current Gain% | -59.4% |
Stanley Lifestyles Peer
| Stock | Stock Price | Market Cap (Rs crore) | PE TTM | PEG TTM | PS TTM | ROE% | ROA% | Annual Revenue (Rs crore) | Annual Revenue Growth % | Annual Net Profit (Rs crore) | Annual Net Profit Growth % | EPS TTM | EPS TTM Growth % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Stanley Lifestyles Ltd. | 149.9 | 854.7 | 70.8 | -1.2 | 2 | 2.6 | 1.4 | 442.1 | -0.3 | 12.1 | -58.4 | 2.1 | -58.4 |
| Sheela Foam Ltd. | 677.4 | 7397.4 | 34.5 | 0.1 | 1.8 | 4.9 | 3.1 | 3875.1 | 8.5 | 159.6 | 66.1 | 19.6 | 273.1 |
| Greenlam Industries Ltd. | 273.7 | 6983.4 | 75.1 | 0.4 | 2.2 | 4.8 | 1.9 | 3054.3 | 18.4 | 56.3 | -19.3 | 3.6 | 172.9 |
| Responsive Industries Ltd. | 169.4 | 4517.4 | 30.4 | -1.2 | 3.2 | 9.5 | 8 | 1404.2 | -1.6 | 148.4 | -25.4 | 5.6 | -25.4 |
| Wakefit Innovations Ltd. | 127.8 | 4233.1 | 21.9 | 2.7 | 16.7 | 10.8 | 1534.4 | 17.5 | 189.2 | 640.4 | 5.8 | ||
| Euro Pratik Sales Ltd. | 314.1 | 3210.1 | 41.6 | 85.9 | 9.6 | 24.9 | 19.4 | 343 | 17.7 | 77.1 | 0.5 | 7.5 | 0.5 |
Stanley Lifestyles INFORMATION ON IPO ISSUE
About Stanley Lifestyles
Stanley Lifestyles is India’s largest super-premium and luxury furniture brand with a market share of 5.61% in terms of revenue. It is also among the few home-grown super-premium and luxury consumer brands in India operating at scale in both manufacturing and retail operations.
Object of the Issue
- Expenditure for opening new stores under the formats of Stanley Level Next, Stanley Boutique, and Sofas & More by Stanley
- Expenditure for opening anchor stores
- Expenditure for the renovation of existing stores under the formats of Stanley Level Next, Stanley Boutique, and Sofas & More by Stanley
- Funding the capital expenditure requirements for the purchase of new machinery and equipment by the company and its material subsidiary
- General corporate purposes
Stanley Lifestyles - PROMOTERS
| Name |
|---|
| Sunil Suresh |
| Shubha Sunil |
Stanley Lifestyles Book running lead manager
Axis Capital Limited
stanley.ipo@axiscap.in
ICICI Securities Limited
stanley.ipo@icicisecurities.com
JM Financial Limited
stanleylifestyles.ipo@jmfl.com
SBI Capital Markets Limited
stanley.ipo@sbicaps.com
Stanley Lifestyles Registrar to the offer
KFin Technologies Limited
sll.ipo@kfintech.com
Stanley Lifestyles Strengths
Large and fast growing
The company is India’s largest super-premium and luxury furniture brand, with the highest number of stores and the fastest revenue growth in the furniture segment
Comprehensive home solutions
The company caters to all home furnishing needs of customers and establishes itself as a one-stop destination for their complete home experience. Its product portfolio includes sofas, cabinetry, and furniture for living rooms, dining rooms, family rooms, kitchens, bedrooms, and home offices, offering complete home solutions including installations
Pan-India presence
The company has an extensive pan-India retail presence across various store formats, allowing it to target multiple markets and ensure enhanced brand visibility
Stanley Lifestyles Risks
Geographical concentration
The company generates a substantial portion of its sales from stores located in the southern regions of India. Any adverse developments affecting operations in these regions could have an adverse impact on revenue and results of operations
Outstanding legal proceedings
There are outstanding legal proceedings involving the company, its subsidiaries, directors, and promoters. Any adverse outcome in such proceedings may have an adverse impact on the reputation, business, financial condition, results of operations, and cash flows
Competition
Competition in the luxury furniture market, particularly in sofas, may create pricing and market share pressures that could adversely affect the company's business, prospects, results of operations, cash flows, and financial condition
IPO FAQs
This IPO consists of an offer for sale of up to Rs 337.0 crore, of 9,133,454 shares. It also consists of a fresh issue of Rs 200.0 crore.
The promoters of the company are Sunil Suresh and Shubha Sunil.
The category allocation of qualified institutional buyers is 50.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 35.0%.
The price band of the IPO is Rs 351.0 - 369.0.
The IPO application opens on Jun 21, 2024 and closes on Jun 25, 2024.
The minimum lot size for the IPO is 40. The maximum lot size for the IPO is 520.
For all category investors, the minimum application amount for this IPO is Rs. 14,040.0, the maximum value for this IPO is Rs 191,880.0.
This IPO will be allotted on Jun 26, 2024.
The refund will be credited to your account on Jun 27, 2024.
The allotted shares will be credited to your demat on Jun 27, 2024.
Stanley Lifestyles Ltd.’s shares listed on the stock exchanges on Jun 28, 2024.