PRO FX Tech Live Share Price Today, Share Analysis and Chart

About the company - Business Profile

PRO FX Tech Ltd. (PROFX) is a provider of visual effects (VFX), animation, and cloud-based technology solutions for the global Media and Entertainment (M&E) industry. The company operates as a key player in the production and post-production lifecycle, serving major Hollywood studios, over-the-top (OTT) platforms, and broadcast networks. Through its primary subsidiaries, DNEG and Prime Focus Technologies (PFT), the company integrates creative services with AI-driven software to manage content workflows and high-end visual storytelling.

Key Points

• Key Facts: PRO FX Tech Ltd. (formerly Prime Focus Ltd.) was founded in 1997 and is headquartered in Mumbai, India. It is listed on the BSE and NSE. The company maintains a global footprint across four continents and seven time zones, with major studios in cities including London, Los Angeles, Montreal, Mumbai, and Vancouver.
• Operations and Resources: The company operates a "World Sourcing" delivery model, utilizing a global network of creative talent and cloud infrastructure. Its assets include award-winning VFX and animation studios and a suite of proprietary software. The workforce consists of over 10,400 employees globally as of FY2024.
• Market and Significance: PROFX serves a high-profile clientele including Disney, Warner Bros., Netflix, Amazon, and various international broadcast networks like the BBC and Star. Its strategic importance lies in its role as a preferred partner for global film franchises and major streaming content.
• Business Model: The company operates through two primary pillars:
  • Creative Services (DNEG): Provides high-end VFX, 3D conversion, and animation. This segment relies on project-based contracts for feature films and episodic content.
  • Technology Business (PFT): Focuses on a SaaS-based model through its CLEAR® platform, helping clients manage content lifecycles and reduce operational costs via automation.
• Revenue Breakdown (FY 2024-25):
  • Consolidated Revenue: ₹3,599 crores.
  • Adjusted EBITDA: ₹1,027 crores.
  • Segment Contribution: Approximately 90% of revenue is derived from Creative Services, while 10% comes from the Technology Business.
• Technology and Innovation:
  • Brahma AI: A significant strategic initiative focusing on generative AI for lifelike digital humans.
  • CLEAR® Platform: An AI-enabled Enterprise Resource Planning (ERP) software for the M&E industry.
  • Generative AI Acquisition: Through its AI arm, Brahma, the company acquired Metaphysic, a pioneer in generative AI, to integrate AI neural performance tools with DNEG's VFX technology.
• Major Subsidiaries:
  • DNEG PLC: The core VFX and animation unit.
  • Prime Focus Technologies (PFT): The cloud technology and software unit.
• Strategic Initiatives: The company is currently pivoting toward deep integration of AI in the creative process. Recent projects in the pipeline include major titles such as Ramayana, The Cat in the Hat, and Eden. The outlook remains focused on leveraging AI to set new benchmarks in filmmaking efficiency and digital human creation.

References

1. Annual Report May 2025
2. Annual Report May 2024