Simca Advertising was incorporated on June 17, 2022. The company provides advertising services focused on out-of-home (OOH) media in Mumbai and Maharashtra, offering formats such as hoardings, bus panels, shelters, kiosks, and signage. It delivers end-to-end campaign planning and execution by selecting optimal locations and strategies to help brands effectively reach target audiences and enhance visibility
| Bidding Dates |
|---|
| 08 May 2026 - 12 May 2026 |
| Subscription |
|---|
| 76.23x Oversubscribed |
| Minimum Investment | Minimum Lot | Maximum Lot | Lot Size | Number of Shares | Issue Price Band | Post Issue Promoter Holding % | Issue Size | IPO Document |
|---|---|---|---|---|---|---|---|---|
| ₹2,08,800 | 2 | 2 | 600 | 3.2 M | ₹174 - ₹183 | 73.5 % | ₹551.9 M - ₹580.4 M | RHP DOC |
Simca Advertising IPO SUBSCRIPTION STATUS
12 May '26Simca Advertising IPO overall subscription rate was 76.23 times the total available shares
Simca Advertising IPO retail subscription rate was 78.28 times in the retail segment
Simca Advertising IPO non-institutional investor subscription rate was 205.22 times in the non-institutional investor category
Simca Advertising IPO Qualified Institutional Bidder subscription rate was 36.09 times the available shares for Qualified Institutional Bidder
| Day | Retail Individual Investor | HNI (NII) Investors | Qualified Institutional Buyers |
|---|---|---|---|
| Category Reservation | 35% | 15% | 50% |
12 May 2026 (Day 3) | 78.28x | 205.22x | 36.09x |
11 May 2026 (Day 2) | 4.55x | 8.02x | 2.32x |
08 May 2026 (Day 1) | 0.24x | 1.3x | 0.66x |
Simca Advertising FINANCIALS
| Period | Revenue from Operations (Rs in crore) | Net Profit (Rs in crore) | Cash Flow from Operations (Rs in crore) | Free Cash Flow (Rs in crore) | Margins |
| 9MFY26 | 77.8 | 10.7 | 11.4 | 8.2 | 18.5% |
| FY25 | 74.9 | 10.0 | 3.3 | 2.6 | 18.0% |
| FY24 | 49.3 | 5.8 | 2.2 | 2.2 | 15.7% |
| FY23 | 12.0 | 1.6 | 0.0 | 0.0 | 17.7% |
Simca Advertising IPO SUBSCRIPTION STATUS DETAILS
Simca Advertising had 3.2 M shares on offer
Simca Advertising IPO offer price was in the range ₹174 - ₹183
Simca Advertising IPO minimum Investment was ₹208800
Simca Advertising IPO issue size was ₹ 551.9 M - ₹ 580.4 M
Simca Advertising had a minimum lot size of 600 Shares per application
Simca Advertising NUMBER OF SHARES ON OFFER
Simca Advertising IPO IMPORTANT DATES
| Issue Open Date | 08 May 2026 |
| Issue close Date | 12 May 2026 |
| Allotment Date | 13 May 2026 |
| Refund Date | 14 May 2026 |
| Demat Account Credit Date | 14 May 2026 |
| Listing Date | 15 May 2026 |
| Listing on Exchange(s) | NSE |
| Simca Advertising Allotment Status | Exchange/ Registrar |
Simca Advertising IPO subscription opened on 08 May 2026, and closed on 12 May 2026
IPO allotment for Simca Advertising was finalized on Wednesday, 13 May 2026
IPO listing for Simca Advertising was on NSE on Friday, 15 May 2026
Simca Advertising IPO LISTING GAINS
| Issue Price (adjusted) | 183.0 |
| Listing Open Price | 156.0 |
| Listing Close Price | 163.8 |
| Listing Gain% | -14.8% |
| Current Gain% | 34.3% |
Simca Advertising Peer
| Stock | Stock Price | Market Cap (Rs crore) | PE TTM | PEG TTM | PS TTM | ROE% | ROA% | Annual Revenue (Rs crore) | Annual Revenue Growth % | Annual Net Profit (Rs crore) | Annual Net Profit Growth % | EPS TTM | EPS TTM Growth % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Simca Advertising Ltd. | 245.8 | 294.2 | 17.7 | 0.3 | 2.3 | 0.6 | 0.2 | 127.8 | 70.2 | 16.6 | 66.6 | 13.9 | 66.6 |
| Media Matrix Worldwide Ltd. | 14.9 | 1691.2 | 288.8 | 4.3 | 1.3 | 8.7 | 2.4 | 1261.5 | -33.3 | 5.9 | 67.4 | 0.1 | 67.4 |
| Signpost India Ltd. | 267.6 | 1430.1 | 19.4 | 0.2 | 2.4 | 24.4 | 10.2 | 580.9 | 26.7 | 70.1 | 107.3 | 13.8 | 94.1 |
| Bright Outdoor Media Ltd. | 360 | 785.6 | 32.7 | 13 | 10.9 | 155.4 | 21.4 | 24 | 26.1 | 11 | |||
| Praveg Ltd. | 276.6 | 722.9 | -62.7 | 0.4 | 3 | -2.6 | -1.6 | 242.4 | 39 | -11.5 | -175.2 | -4.4 | -171.9 |
| R K Swamy Ltd. | 103.3 | 521.6 | 23.6 | 1.3 | 1.5 | 8.4 | 5.2 | 351.7 | 14.9 | 22.1 | 18.5 | 4.4 | 18.5 |
Simca Advertising INFORMATION ON IPO ISSUE
About Simca Advertising
Simca Advertising was incorporated on June 17, 2022. The company provides advertising services focused on out-of-home (OOH) media in Mumbai and Maharashtra, offering formats such as hoardings, bus panels, shelters, kiosks, and signage. It delivers end-to-end campaign planning and execution by selecting optimal locations and strategies to help brands effectively reach target audiences and enhance visibility
Object of the Issue
- Purchase and installation of LED (“Light-emitting diode”) screens
- Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens
- Funding its incremental working capital requirements
- General corporate purposes
Simca Advertising - PROMOTERS
| Name |
|---|
| Fahim Batliwala |
| Ashma Fahim Batliwala |
Simca Advertising - MANAGEMENT & LEADERSHIP
| Name | Designation |
|---|---|
| Fahim Batliwala | Chairman & Managing Director |
| Zameer Ahmed Mistry | Executive Director |
| Ashma Fahim Batliwala | Non-Executive Director |
| Dhirendra Raghvendra Tripathi | Independent Director |
| Ashish Gulshan Chawla | Independent Director |
| Seema Agarwal | Independent Director |
Simca Advertising Book Running Lead Manager
Socradamus Capital Private Limited
mb@socradamus.in
Simca Advertising Registrar to the issue
MUFG Intime India Private Limited
simca.smeipo@in.mpms.mufg.com
Simca Advertising Strengths
Comprehensive advertising solutions
The company offers diverse advertising formats, including traditional OOH media like billboards, transit ads, and kiosks, as well as digital OOH solutions using LED screens and interactive displays for dynamic audience engagement. It also provides event sponsorships and brand activations, enabling businesses to connect directly with target audiences and enhance visibility through strategic campaigns and partnerships
Cost-effectiveness
The company provides outdoor advertising solutions designed to deliver high reach, strong brand recall, and cost-effective ROI through continuous 24/7 visibility and low CPM. It offers customized advertising packages and leverages high-impact formats that enhance consumer engagement and brand retention
Partnerships & collaborations
The company collaborates with brands, agencies, event organizers, and government bodies to deliver outdoor advertising solutions, leveraging partnerships for media execution and space allocation. Through strategic placement across high-traffic locations and a mix of traditional and digital OOH media, it ensures continuous brand visibility, strong recall, and effective audience engagement
Simca Advertising Risks
Site availability & cost risk
The company’s OOH advertising business depends on the availability and cost of advertising sites such as billboards and hoardings in high-visibility locations. Any shortage of such spaces or increase in rental costs could impact its operations, margins, and overall financial performance
Safety & liability risk
Failure to maintain quality and safety standards in advertising installations may result in structural risks, accidents, and damage to property or individuals. Such incidents could lead to legal liabilities, regulatory action, client disputes, and reputational damage, adversely impacting the company’s business
Competition
The company operates in a fragmented and highly competitive OOH advertising sector, facing pressure from both local players and larger firms offering integrated services. Aggressive pricing and bundled offerings by competitors may limit its ability to win clients, maintain margins, or increase pricing
IPO FAQs
The promoters of the company are Fahim Batliwala and Ashma Fahim Batliwala.
The category allocation of qualified institutional buyers is 50.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 35.0%.
The price band of the IPO is Rs 174.0 - 183.0.
The IPO application opens on May 08, 2026 and closes on May 12, 2026.
The minimum lot size for the IPO is 1200. The maximum lot size for the IPO is 1200.
For all category investors, the minimum application amount for this IPO is Rs. 208,800.0, the maximum value for this IPO is Rs 219,600.0.
This IPO will be allotted on May 13, 2026.
The refund will be credited to your account on May 14, 2026.
The allotted shares will be credited to your demat on May 14, 2026.
Simca Advertising Ltd.’s shares listed on the stock exchanges on May 15, 2026.