Adcounty Media India was incorporated on May 03, 2017. The company is a BrandTech firm offering end-to-end advertising and performance optimization solutions across industries. It leverages technology, proprietary tools like BidCounty, and market research to deliver customized branding and user acquisition strategies
| Bidding Dates |
|---|
| 27 Jun 2025 - 01 Jul 2025 |
| Subscription |
|---|
| 251.7x Oversubscribed |
| Minimum Investment | Minimum Lot | Maximum Lot | Lot Size | Number of Shares | Issue Price Band | Post Issue Promoter Holding % | Issue Size | IPO Document |
|---|---|---|---|---|---|---|---|---|
| ₹1,28,000 | 1 | 1 | 1600 | 6.0 M | ₹80 - ₹85 | 65.52 % | ₹477.1 M - ₹506.9 M | RHP DOC |
Adcounty Media IPO SUBSCRIPTION STATUS
01 Jul '25Adcounty Media IPO overall subscription rate was 251.7 times the total available shares
Adcounty Media IPO retail subscription rate was 302.05 times in the retail segment
Adcounty Media IPO non-institutional investor subscription rate was 732.43 times in the non-institutional investor category
Adcounty Media IPO Qualified Institutional Bidder subscription rate was 72.24 times the available shares for Qualified Institutional Bidder
| Day | Retail Individual Investor | HNI (NII) Investors | Qualified Institutional Buyers |
|---|---|---|---|
| Category Reservation | 35% | 15% | 50% |
01 Jul 2025 (Day 3) | 302.05x | 732.43x | 72.24x |
30 Jun 2025 (Day 2) | 26.05x | 11.65x | 1.39x |
27 Jun 2025 (Day 1) | 3.42x | 1.21x | 1.32x |
Adcounty Media FINANCIALS
| Period | Net Profit (Rs in crore) | Revenue from Operations (Rs in crore) | Cash Flow from Operations (Rs in crore) | Free Cash Flow (Rs in crore) | Margins |
| FY25 | 13.8 | 68.9 | -0.2 | -0.3 | 26.5% |
| FY24 | 8.3 | 42.7 | 4.5 | 4.4 | 25.3% |
| FY23 | 7.6 | 53.6 | 1.4 | 1.3 | 19.4% |
Adcounty Media IPO SUBSCRIPTION STATUS DETAILS
Adcounty Media had 6.0 M shares on offer
Adcounty Media IPO offer price was in the range ₹80 - ₹85
Adcounty Media IPO minimum Investment was ₹128000
Adcounty Media IPO issue size was ₹ 477.1 M - ₹ 506.9 M
Adcounty Media had a minimum lot size of 1600 Shares per application
Adcounty Media NUMBER OF SHARES ON OFFER
Adcounty Media IPO IMPORTANT DATES
| Issue Open Date | 27 Jun 2025 |
| Issue close Date | 01 Jul 2025 |
| Allotment Date | 02 Jul 2025 |
| Refund Date | 03 Jul 2025 |
| Demat Account Credit Date | 03 Jul 2025 |
| Listing Date | 04 Jul 2025 |
| Listing on Exchange(s) | BSE |
| Adcounty Media Allotment Status | Exchange/ Registrar |
Adcounty Media IPO subscription opened on 27 Jun 2025, and closed on 01 Jul 2025
IPO allotment for Adcounty Media was finalized on Wednesday, 02 Jul 2025
IPO listing for Adcounty Media was on BSE on Friday, 04 Jul 2025
Adcounty Media IPO LISTING GAINS
| Issue Price (adjusted) | 85.0 |
| Listing Open Price | 130.0 |
| Listing Close Price | 136.5 |
| Listing Gain% | 52.9% |
| Current Gain% | 7.1% |
Adcounty Media Peer
| Stock | Stock Price | Market Cap (Rs crore) | PE TTM | PEG TTM | PS TTM | ROE% | ROA% | Annual Revenue (Rs crore) | Annual Revenue Growth % | Annual Net Profit (Rs crore) | Annual Net Profit Growth % | EPS TTM | EPS TTM Growth % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Adcounty Media India Ltd. | 91 | 204.8 | 10.2 | 0.2 | 2.4 | 18.8 | 17.2 | 88.2 | 26.8 | 20.1 | 45.9 | 8.9 | 45.9 |
| Media Matrix Worldwide Ltd. | 15.6 | 1768.2 | 302 | 4.5 | 1.4 | 8.7 | 2.4 | 1261.5 | -33.3 | 5.9 | 67.4 | 0.1 | 67.4 |
| Signpost India Ltd. | 269.1 | 1438.3 | 19.6 | 0.2 | 2.4 | 24.4 | 10.2 | 580.9 | 26.7 | 70.1 | 107.3 | 13.8 | 94.1 |
| Bright Outdoor Media Ltd. | 360 | 785.6 | 32.7 | 13 | 10.9 | 155.4 | 21.4 | 24 | 26.1 | 11 | |||
| Praveg Ltd. | 281.6 | 736.3 | -63.9 | 0.4 | 3.1 | -2.6 | -1.6 | 242.4 | 39 | -11.5 | -175.2 | -4.4 | -171.9 |
| R K Swamy Ltd. | 105.5 | 532.5 | 24.1 | 1.3 | 1.6 | 8.4 | 5.2 | 351.7 | 14.9 | 22.1 | 18.5 | 4.4 | 18.5 |
Adcounty Media INFORMATION ON IPO ISSUE
About Adcounty Media
Adcounty Media India was incorporated on May 03, 2017. The company is a BrandTech firm offering end-to-end advertising and performance optimization solutions across industries. It leverages technology, proprietary tools like BidCounty, and market research to deliver customized branding and user acquisition strategies
Object of the Issue
- To meet out the capital expenditure requirements of the company
- To meet out the working capital requirements of the company
- To meet out the expenses for unidentified acquisition of the company and general corporate purposes
- To meet out the issue expenses
Adcounty Media - PROMOTERS
| Name |
|---|
| Chandan Garg |
| Aditya Jangid |
| Abbhinav Rajendra Jain |
| Delphin Varghese |
| Vartika Dangayach |
| Innovana Thinklabs Limited |
Adcounty Media Book Running Lead Manager
Narnolia Financial Services Limited
ipo@narnolia.com
Adcounty Media Registrar to the issue
Skyline Financial Services Private Limited
compliances@skylinerta.com
Adcounty Media Strengths
Global customer base
The company has established a strong global footprint, serving clients across nearly 47 countries. This widespread presence helps reduce reliance on any single geography, providing revenue stability and access to diverse markets
Data-led ad solutions
By combining advanced technology, market research, and data analytics, the company develops high-performing, customer-centric advertising campaigns. This approach ensures that brands can optimize spend and conversion outcomes while maintaining relevance and impact across channels
Adcounty Media Risks
Leased office
The company operates from two leased premises: its corporate office in Gurugram and registered office in Jaipur. These properties are not owned by the company and are occupied through agreements with third-party entities. If these agreements are terminated or not renewed on favourable terms, the company may need to find alternate premises, potentially disrupting operations and increasing costs
Customer concentration
A significant portion of the company’s revenue is derived from its top ten customers any loss of even one major customer or a reduction in their orders could materially affect revenue, cash flow, and profitability
Geographic revenue
The company generates a large proportion of its domestic revenue from three states: Haryana, Karnataka, and Maharashtra—together contributing over 88% of total India-based revenue in each of the last three financial years. This regional dependency makes the company vulnerable to local disruptions
IPO FAQs
The promoters of the company are Chandan Garg, Aditya Jangid, Abbhinav Rajendra Jain, Delphin Varghese, Vartika Dangayach and Innovana Thinklabs Limited.
The category allocation of qualified institutional buyers is 50.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 35.0%.
The price band of the IPO is Rs 80.0 - 85.0.
The IPO application opens on Jun 27, 2025 and closes on Jul 01, 2025.
The minimum lot size for the IPO is 1600. The maximum lot size for the IPO is 1600.
For all category investors, the minimum application amount for this IPO is Rs. 128,000.0, the maximum value for this IPO is Rs 136,000.0.
This IPO will be allotted on Jul 02, 2025.
The refund will be credited to your account on Jul 03, 2025.
The allotted shares will be credited to your demat on Jul 03, 2025.
Adcounty Media India Ltd.’s shares listed on the stock exchanges on Jul 04, 2025.