Pramara Promotions, originally incorporated as Essel Marketing & Promotions on September 01, 2006, is actively involved in the ideation, conceptualization, design, manufacturing, and marketing of promotional products and gift items. These products cater to a diverse clientele spanning various sectors, including FMCG, QSR, pharmaceuticals, beverages (both non-alcoholic and alcoholic), cosmetics, telecom, media, and more.
| Bidding Dates |
|---|
| 01 Sep 2023 - 05 Sep 2023 |
| Subscription |
|---|
| 24.31x Oversubscribed |
| Minimum Investment | Minimum Lot | Maximum Lot | Lot Size | Number of Shares | Issue Price | Post Issue Promoter Holding % | Issue Size | IPO Document |
|---|---|---|---|---|---|---|---|---|
| ₹1,26,000 | 1 | 1 | 2000 | 2.4 M | ₹63 | 73.17 % | ₹152.7 M | RHP DOC |
Pramara Promotions IPO SUBSCRIPTION STATUS
05 Sep '23Pramara Promotions IPO overall subscription rate was 24.31 times the total available shares
Pramara Promotions IPO retail subscription rate was 16.27 times in the retail segment
Pramara Promotions IPO non-institutional investor subscription rate was 32.35 times in the non-institutional investor category
| Day | Retail Individual Investor | HNI (NII) Investors | Qualified Institutional Buyers |
|---|---|---|---|
| Category Reservation | 50% | 50% | - |
05 Sep 2023 (Day 3) | 16.27x | 32.35x | - |
04 Sep 2023 (Day 2) | 3.17x | 0.56x | - |
01 Sep 2023 (Day 1) | 0.81x | 0.07x | - |
Pramara Promotions FINANCIALS
| Period | Net Profit (Rs in millions) | Revenue from Operations (Rs in millions) | Cash Flow from Operations (Rs in millions) | Free Cash Flow (Rs in millions) | Margins |
| FY23 | 22.3 | 500.6 | 56.5 | 56.1 | 12.9% |
| FY22 | 13.5 | 491.6 | 78.3 | 43.1 | 12.6% |
| FY21 | 3.3 | 407.8 | -69.1 | -73.3 | 9.8% |
Pramara Promotions IPO SUBSCRIPTION STATUS DETAILS
Pramara Promotions had 2.4 M shares on offer
Pramara Promotions IPO offer price was ₹63
Pramara Promotions IPO minimum Investment was ₹126000
Pramara Promotions IPO issue size was ₹ 152.7 M
Pramara Promotions had a minimum lot size of 2000 Shares per application
Pramara Promotions NUMBER OF SHARES ON OFFER
Pramara Promotions IPO IMPORTANT DATES
| Issue Open Date | 01 Sep 2023 |
| Issue close Date | 05 Sep 2023 |
| Allotment Date | 08 Sep 2023 |
| Refund Date | 11 Sep 2023 |
| Demat Account Credit Date | 12 Sep 2023 |
| Listing Date | 13 Sep 2023 |
| Listing on Exchange(s) | NSE |
| Pramara Promotions Allotment Status | Exchange |
Pramara Promotions IPO subscription opened on 01 Sep 2023, and closed on 05 Sep 2023
IPO allotment for Pramara Promotions was finalized on Friday, 08 Sep 2023
IPO listing for Pramara Promotions was on NSE on Wednesday, 13 Sep 2023
Pramara Promotions IPO LISTING GAINS
| Issue Price (adjusted) | 63.0 |
| Listing Open Price | 111.0 |
| Listing Close Price | 116.5 |
| Listing Gain% | 76.2% |
| Current Gain% | 89.4% |
Pramara Promotions Peer
| Stock | Stock Price | Market Cap (Rs crore) | PE TTM | PEG TTM | PS TTM | ROE% | ROA% | Annual Revenue (Rs crore) | Annual Revenue Growth % | Annual Net Profit (Rs crore) | Annual Net Profit Growth % | EPS TTM | EPS TTM Growth % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pramara Promotions Ltd. | 119.4 | 107.8 | 16.6 | 1.6 | 0.9 | 8.2 | 5.9 | 116.3 | 32.8 | 10 | 70 | 7.2 | 10.1 |
| Media Matrix Worldwide Ltd. | 14.9 | 1691.2 | 288.8 | 4.3 | 1.3 | 8.7 | 2.4 | 1261.5 | -33.3 | 5.9 | 67.4 | 0.1 | 67.4 |
| Signpost India Ltd. | 267.6 | 1430.1 | 19.4 | 0.2 | 2.4 | 24.4 | 10.2 | 580.9 | 26.7 | 70.1 | 107.3 | 13.8 | 94.1 |
| Bright Outdoor Media Ltd. | 360 | 785.6 | 32.7 | 13 | 10.9 | 155.4 | 21.4 | 24 | 26.1 | 11 | |||
| Praveg Ltd. | 276.6 | 722.9 | -62.7 | 0.4 | 3 | -2.6 | -1.6 | 242.4 | 39 | -11.5 | -175.2 | -4.4 | -171.9 |
| R K Swamy Ltd. | 103.3 | 521.6 | 23.6 | 1.3 | 1.5 | 8.4 | 5.2 | 351.7 | 14.9 | 22.1 | 18.5 | 4.4 | 18.5 |
Pramara Promotions INFORMATION ON IPO ISSUE
About Pramara Promotions
Pramara Promotions, originally incorporated as Essel Marketing & Promotions on September 01, 2006, is actively involved in the ideation, conceptualization, design, manufacturing, and marketing of promotional products and gift items. These products cater to a diverse clientele spanning various sectors, including FMCG, QSR, pharmaceuticals, beverages (both non-alcoholic and alcoholic), cosmetics, telecom, media, and more.
Object of the Issue
- Funding the working capital requirements
- General corporate purposes
Pramara Promotions - PROMOTERS
| Name |
|---|
| Rohit Lamba |
| Sheetal Lamba |
Pramara Promotions Lead Manager to the Issue
Fedex Securities Private Limited
mb@fedsec.in
Pramara Promotions Registrar to the issue
Bigshare Services Private Limited
ipo@bigshareonline.com
Pramara Promotions Strengths
In-house product designing
The company focuses on maintaining in-house product designing and development capabilities. This strategic approach enables them to offer a wide array of products and value-added services to their customers
Entry barriers
Entry barriers in the industry are relatively low, particularly in areas such as product quality, value engineering, and adhering to licensor specifications. However, these barriers may be constrained by factors such as quantity or duration, especially when considering the incorporation of brand or licensor engravings
Established track record
The company has built a reputable track record in producing creative promotional merchandise, encompassing items such as gifts and toys
Pramara Promotions Risks
Legal proceedings
There are outstanding legal proceedings involving the company, its promoters and directors
Negative cash flows
The company has had negative cash flows in previous years. Any operating losses or negative cash flows in the future could adversely affect the results of operations
Substantial indebtedness
The company has accumulated significant indebtedness, exposing it to various risks that could potentially impact the business adversely. Additionally, the financing agreements have placed certain restrictions on the company's operations
IPO FAQs
The promoters of the company are Rohit Lamba and Sheetal Lamba.
The category allocation of qualified institutional buyers is 0.0%, the category allocation of non individual investors or high networth individuals is 50.0% and for retail investors it is 50.0%.
The price band of the IPO is Rs 63.0 - 63.0.
The IPO application opens on Sep 01, 2023 and closes on Sep 05, 2023.
The minimum lot size for the IPO is 2000. The maximum lot size for the IPO is 2000.
For all category investors, the minimum application amount for this IPO is Rs. 126,000.0, the maximum value for this IPO is Rs 126,000.0.
This IPO will be allotted on Sep 08, 2023.
The refund will be credited to your account on Sep 11, 2023.
The allotted shares will be credited to your demat on Sep 12, 2023.
Pramara Promotions Ltd.’s shares listed on the stock exchanges on Sep 13, 2023.