What is the issue type for Credo Brands Marketing Ltd.?

This IPO consists of an offer for sale of up to Rs 549.8 crore, of 19,634,960 shares.

Who are the promoters of Credo Brands Marketing Ltd.?

The promoters of the company are Kamal Khushlani and Poonam Khushlani.

What is the allocation for each category of investors in Credo Brands Marketing Ltd.?

The category allocation of qualified institutional buyers is 50.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 35.0%.

What is the price band of the Credo Brands Marketing Ltd. issue?

The price band of the IPO is Rs 266.0 - 280.0.

When does the Credo Brands Marketing Ltd. IPO open?

The IPO application opens on Dec 19, 2023 and closes on Dec 21, 2023.

What is the lot size for the Credo Brands Marketing Ltd. IPO?

The minimum lot size for the IPO is 53. The maximum lot size for the IPO is 689.

What is the minimum and maximum application amount for Credo Brands Marketing Ltd.’s issue?

For all category investors, the minimum application amount for this IPO is Rs. 14,098.0, the maximum value for this IPO is Rs 192,920.0.

When will the shares of Credo Brands Marketing Ltd. IPO be allotted?

This IPO will be allotted on Dec 22, 2023.

If I am not allotted shares in Credo Brands Marketing Ltd. IPO, when will my money be refunded?

The refund will be credited to your account on Dec 26, 2023.

If I get allotted shares in Credo Brands Marketing Ltd.’s IPO, when will they be credited to my demat account?

The allotted shares will be credited to your demat on Dec 26, 2023.

When was the listing date for Credo Brands Marketing Ltd.?

Credo Brands Marketing Ltd.’s shares listed on the stock exchanges on Dec 27, 2023.

Credo Brands Marketing Ltd. IPO: Check Allotment Status, Subscription & Listing Date

Bidding Dates
19 Dec 2023 - 21 Dec 2023

Subscription
51.85x Oversubscribed

Minimum Investment	Minimum Lot	Maximum Lot	Lot Size	Number of Shares	Issue Price Band	Post Issue Promoter Holding %	Issue Size	IPO Document
₹14,098	1	13	53	19.6 M	₹266 - ₹280	38.28 %	₹5,222.9 M - ₹5,497.8 M	RHP DOC

Total51.85x

Retail Individual Investor19.94x

HNI (NII) Investors55.52x

Qualified Institutional Buyers104.95x

Credo Brands IPO overall subscription rate was 51.85 times the total available shares

Credo Brands IPO retail subscription rate was 19.94 times in the retail segment

Credo Brands IPO non-institutional investor subscription rate was 55.52 times in the non-institutional investor category

Credo Brands IPO Qualified Institutional Bidder subscription rate was 104.95 times the available shares for Qualified Institutional Bidder

Day	Retail Individual Investor	HNI (NII) Investors	Qualified Institutional Buyers
Category Reservation	35%	15%	50%
21 Dec 2023 (Day 3)	19.94x	55.52x	104.95x
20 Dec 2023 (Day 2)	8.77x	11.47x	0.35x
19 Dec 2023 (Day 1)	3.29x	2.06x	0.01x

Credo Brands FINANCIALS

Period	Net Profit (Rs in millions)	Revenue from Operations (Rs in millions)	Cash Flow from Operations (Rs in millions)	Free Cash Flow (Rs in millions)	Margins
Q1FY24	85.8	1,184.9	139.4	48.0	25.5%
FY23	775.1	4,981.8	724.1	380.1	32.9%
FY22	357.4	3,411.7	783.8	631.9	27.9%
FY21	34.4	2,448.3	956.4	897.4	19.8%

Credo Brands IPO SUBSCRIPTION STATUS DETAILS

Credo Brands had 19.6 M shares on offer

Credo Brands IPO offer price was in the range ₹266 - ₹280

Credo Brands IPO minimum Investment was ₹14098

Credo Brands IPO issue size was ₹ 5,222.9 M - ₹ 5,497.8 M

Credo Brands had a minimum lot size of 53 Shares per application

Credo Brands NUMBER OF SHARES ON OFFER

Total19.6 M

Fresh Issue0

Offer for Sale19.6 M

Post Issue Promoter Holding %38.28 %

Credo Brands IPO IMPORTANT DATES

Issue Open Date	19 Dec 2023
Issue close Date	21 Dec 2023
Allotment Date	22 Dec 2023
Refund Date	26 Dec 2023
Demat Account Credit Date	26 Dec 2023
Listing Date	27 Dec 2023
Listing on Exchange(s)	NSE and BSE
Credo Brands Allotment Status	Exchange

Credo Brands IPO subscription opened on 19 Dec 2023, and closed on 21 Dec 2023

IPO allotment for Credo Brands was finalized on Friday, 22 Dec 2023

IPO listing for Credo Brands was on NSE and BSE on Wednesday, 27 Dec 2023

Credo Brands IPO LISTING GAINS

Issue Price (adjusted)	280.0
Listing Open Price	282.4
Listing Close Price	312.2
Listing Gain%	0.8%
Current Gain%	-75.1%

Credo Brands Peer

Stock	Stock Price	Market Cap (Rs crore)	PE TTM	PEG TTM	PS TTM	ROE%	ROA%	Annual Revenue (Rs crore)	Annual Revenue Growth %	Annual Net Profit (Rs crore)	Annual Net Profit Growth %	EPS TTM	EPS TTM Growth %
Credo Brands Marketing Ltd.	69.6	447.8	10.5	-0.3	0.8	10.8	5.9	603	-3.4	47.4	-30.7	6.6	-33.2
Vedant Fashions Ltd.	478.6	11627.7	30.1	-12.1	8	19.1	13.2	1529	3.9	375.5	-3.3	15.9	-2.5
Aditya Birla Lifestyle Brands Ltd.	70.5	8605.9	48.9	0.3	1	12.1	2	8480.9	7.2	171	187	1.4	189.8
Aditya Vision Ltd.	549	7090.3	49.1	1.5	2.3	17	7.9	2681.5	18.3	116.9	10.8	11.2	33.5
Ethos Ltd.	2501.7	6694	64.4	5.2	3.9	6.4	4.3	1658.4	30	94.8	-1.6	38.8	12.3
Electronics Mart India Ltd.	151.7	5838.2	28.3	0.3	0.7	6.6	2.8	7191.4	3.1	107.1	-33.1	5.4	88.8

Quarterly

Annual

Balance Sheet

Ratios

Cash Flow

Credo Brands annual results: revenue, profit, P&L, and margins as of Mar 2026 – 11 year history

Nested row level

Base Level

Reporting Type

Standalone

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Actual

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NEGATIVE
Annual Revenue Credo Brands Mar-2026 Annual Revenue is Rs 603 Cr which is growth of -3.4% YoY.
NEGATIVE
Annual Net Profit Credo Brands Mar-2026 Annual Net Profit is Rs 47 Cr which is growth of -30.7% YoY.

Credo Brands Marketing Ltd., Annual, standalone, All financials are in INR Cr and price data in INR
Indicator	CAGR 3 Yrs	CAGR 5 Yrs	TTM	Mar '26	Mar '25	Mar '24	Mar '23	Mar '22	Mar '21	Mar '20	Mar '19	Mar '18	Mar '17	Mar '16
SR_A Total Rev. Ann. ⌄	5.7%	15.4%	608.8	603	624.3	571.9	511.3	374.4	295.1	452.1	396.1	358.7	371	371.2
TotalOperatingRevenues_A Operating Rev. Ann.	5.9%	15.1%	597.4	592.1	618.2	567.3	498.2	369.6	293.4	450	394.7	357.6	370.3	369.7
OI_A Other Income Ann.	-5.9%	45%	11.3	10.9	6.1	4.6	13.1	4.8	1.7	2.2	1.3	1	0.7	1.5
OEXPNS_A Operating Exp. Ann.	9.2%	10.6%	447.7	437.9	438.4	406.8	336.4	303	265	408.2	358	322	320.7	301.5
OEXPNS_A Operating Exp. Ann.	9.2%	10.6%	447.7	437.9	438.4	406.8	336.4	303	265	408.2	358	322	320.7	301.5
OP_A Operating Profit Ann.	-1.6%	40.2%	149.7	154.2	179.8	160.5	161.8	66.6	28.5	41.8	36.8	35.7	49.7	68.3
OPMPCT_A OPM Ann. %	-6.9%	21.5%		25.57%	28.80%	28.07%	31.64%	17.78%	9.64%	9.25%	9.29%	9.95%	13.38%	18.40%
TotalExpenses_A Total Exp. Ann. ⌄	9.7%	13.7%		537.8	532.4	493.1	407.6	320.3	283	425.9	370.9	333.3	331.2	310.9
OtherExpenses_A Other Exp. Ann.	16.9%	5.2%	162.7	155.9	142.1	134	97.7	125.8	121.2	179	147.4	129.3	130.3	121.2
EmployeeBenefitExpenses_A Employee Exp. Ann.	9.9%	10.8%	36.5	35.4	32.1	31.5	26.7	28.3	21.2	36.8	39.5	31.8	27.6	24
CostOfPowerPurchased_A Cost Of Power Purchased Ann.	-	-
CostOfFuel_A Cost Of Fuel Ann.	-	-
EBIDT_A EBITDA Ann.	-1.9%	40.5%		165	185.9	165.1	174.9	71.4	30.1	44	38.1	36.7	50.3	69.8
EBIDTPCT_A EBITDA Ann. margin %	-7.2%	21.8%		27.37%	29.77%	28.87%	34.21%	19.07%	10.21%	9.73%	9.62%	10.23%	13.56%	18.79%
INT_A Interest Ann.	12.9%	35.9%	25.6	25.5	25.5	24.1	17.7	4.9	5.5	4.6	2.1	1.9	1.2	0.8
DEP_A Depr.	11.7%	42.6%	75.4	74.4	68.6	62.2	53.4	12.4	12.6	13.2	10.8	9.5	9.4	8.6
PBT_A PBT Ann.	-15%	39.4%	58.7	63.8	91.8	78.9	103.8	54.1	12.1	26.2	25.2	25.4	39.8	60.3
TAX_A Tax Ann.	-14.6%	37%	15.3	16.4	23.4	19.7	26.3	15.2	3.4	10.6	8	10.5	13.7	21.1
PAT_A PAT Before ExtraOrdinary Items Ann. ⌄	-15.1%	40.7%		47.4	68.4	59.2	77.5	38.9	8.6	15.6	17.2	14.9	26.1	39.2
IncomeMinorityInterest_A Minority Interest Income Ann.	-	-		-	-	-	-	-	-	-	-	-	-	-
NP_A Net Profit Ann.	-15.1%	38.5%	43.4	47.4	68.4	59.2	77.5	39.6	9.3	15.5	17.2	13.5	24.1	39.1
NETPCT_A NPM Ann. %	-19.9%	20.5%		8.00%	11.06%	10.42%	15.54%	10.70%	3.15%	3.43%	4.34%	3.76%	6.49%	10.57%
EPS_adj_A EPS Adj. latest Ann.	-14.8%	39.1%		7.3	10.5	9.1	11.8	6.1	1.4	2.4	2.6	2.1	3.7	6
result_notes Result Notes				Notes
Annual_Reports Annual Reports

*All financials are in INR Cr and price data in INR

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Total Rev. Ann.

1Y CHG

-3.4%

2Y CAGR

2.7%

3Y CAGR

5.7%

5Y CAGR

15.4%

7Y CAGR

6.2%

10Y CAGR

Total Revenue Annual is falling faster than historical averages.

Net Profit Ann.

1Y CHG

-30.7%

2Y CAGR

-10.5%

3Y CAGR

-15.1%

5Y CAGR

38.5%

7Y CAGR

15.6%

10Y CAGR

1.9%

Net Profit Annual is falling faster than historical averages.

Operating Exp. Ann.

1Y CHG

-0.1%

2Y CAGR

3.8%

3Y CAGR

9.2%

5Y CAGR

10.6%

7Y CAGR

2.9%

10Y CAGR

3.8%

Operating Expenses Annual Cr is falling faster than historical averages.

Credo Brands IPO Reports

IPO SubscribePDF

SBI Securities

19 Dec 2023

IPO SubscribePDF

Ventura

18 Dec 2023

IPO SubscribePDF

Hem Securities

17 Dec 2023

Credo Brands INFORMATION ON IPO ISSUE

About Credo Brands

Credo Brands Marketing was incorporated on 29 April 1999. The company is among the largest homegrown brands in the mid-premium and premium men's casual wear market in India, in terms of market share in FY22. Its product offerings range from shirts, t-shirts, jeans, to chinos, catering to all year-round clothing needs.

Object of the Issue

To achieve the benefits of listing equity shares on the stock exchanges
To carry out the offer for sale of equity shares by the selling shareholders

Credo Brands - PROMOTERS

Name
Kamal Khushlani
Poonam Khushlani

Credo Brands Book Running Lead Manager

DAM Capital Advisors Limited

mufti.ipo@damcapital.in

ICICI Securities Limited

mufti.ipo@icicisecurities.com

Keynote Financial Services Limited

mbd@keynoteindia.net

Credo Brands Registrar to the Offer

Link Intime India Private Limited

credobrands.ipo@linkintime.co.in

Credo Brands Strengths

Strong brand equity

The company is among the largest homegrown brands in the mid-premium and premium men's casual wear market in India, in terms of market share, as of FY22

Strength

Pan-India distribution

The company has a pan-India presence through 1,773 touchpoints, consisting of 379 Exclusive Brand Outlets (EBOs), 89 Large Format Stores (LFS), and 1,305 Multi-Brand Outlets (MBOs), with its reach extending from major metros to tier-3 cities

Strength

In-house designing

The company, as a wardrobe solutions provider for multiple occasions in a customer's life, outsources its manufacturing operations while managing all aspects of design in-house

Strength

Credo Brands Risks

Brand dependent

All the products are sold under the single brand, 'Mufti'. Any inability to effectively market these products could affect consumer footfall and consequently have an adverse impact on the business

Risk

Dependent on outsourcing

The company relies on outsourcing the manufacturing of its finished products to third-party manufacturing partners, without exclusivity arrangements

Risk

Highly competitive markets

The company operates in highly competitive markets across each of its product segments in both offline and online channels. An inability to compete effectively may adversely affect the business

Risk

IPO FAQs

This IPO consists of an offer for sale of up to Rs 549.8 crore, of 19,634,960 shares.
The promoters of the company are Kamal Khushlani and Poonam Khushlani.
The category allocation of qualified institutional buyers is 50.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 35.0%.
The price band of the IPO is Rs 266.0 - 280.0.
The IPO application opens on Dec 19, 2023 and closes on Dec 21, 2023.
The minimum lot size for the IPO is 53. The maximum lot size for the IPO is 689.
For all category investors, the minimum application amount for this IPO is Rs. 14,098.0, the maximum value for this IPO is Rs 192,920.0.
This IPO will be allotted on Dec 22, 2023.
The refund will be credited to your account on Dec 26, 2023.
The allotted shares will be credited to your demat on Dec 26, 2023.
Credo Brands Marketing Ltd.’s shares listed on the stock exchanges on Dec 27, 2023.

Credo Brands Marketing Ltd. IPO Details

Credo Brands IPO SUBSCRIPTION STATUS

Credo Brands IPO overall subscription rate was 51.85 times the total available shares

Credo Brands IPO retail subscription rate was 19.94 times in the retail segment

Credo Brands IPO non-institutional investor subscription rate was 55.52 times in the non-institutional investor category

Credo Brands IPO Qualified Institutional Bidder subscription rate was 104.95 times the available shares for Qualified Institutional Bidder

Credo Brands FINANCIALS

Credo Brands IPO SUBSCRIPTION STATUS DETAILS

Credo Brands had 19.6 M shares on offer

Credo Brands IPO offer price was in the range ₹266 - ₹280

Credo Brands IPO minimum Investment was ₹14098

Credo Brands IPO issue size was ₹ 5,222.9 M - ₹ 5,497.8 M

Credo Brands had a minimum lot size of 53 Shares per application

Credo Brands NUMBER OF SHARES ON OFFER

Credo Brands IPO IMPORTANT DATES

Credo Brands IPO subscription opened on 19 Dec 2023, and closed on 21 Dec 2023

IPO allotment for Credo Brands was finalized on Friday, 22 Dec 2023

IPO listing for Credo Brands was on NSE and BSE on Wednesday, 27 Dec 2023

Credo Brands IPO LISTING GAINS

Credo Brands Peer

Credo Brands - Annual

Credo Brands annual results: revenue, profit, P&L, and margins as of Mar 2026 – 11 year history

Annual Revenue Credo Brands Mar-2026 Annual Revenue is Rs 603 Cr which is growth of -3.4% YoY.

Annual Net Profit Credo Brands Mar-2026 Annual Net Profit is Rs 47 Cr which is growth of -30.7% YoY.

Credo Brands IPO Reports

Credo Brands INFORMATION ON IPO ISSUE

About Credo Brands

Object of the Issue

Credo Brands - PROMOTERS

Credo Brands Book Running Lead Manager

DAM Capital Advisors Limited

ICICI Securities Limited

Keynote Financial Services Limited

Credo Brands Registrar to the Offer

Link Intime India Private Limited

Credo Brands Strengths

Strong brand equity

Pan-India distribution

In-house designing

Credo Brands Risks

Brand dependent

Dependent on outsourcing

Highly competitive markets

IPO FAQs

What is the issue type for Credo Brands Marketing Ltd.?⌃

This IPO consists of an offer for sale of up to Rs 549.8 crore, of 19,634,960 shares.

Who are the promoters of Credo Brands Marketing Ltd.?⌃

The promoters of the company are Kamal Khushlani and Poonam Khushlani.

What is the allocation for each category of investors in Credo Brands Marketing Ltd.?⌃

The category allocation of qualified institutional buyers is 50.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 35.0%.

What is the price band of the Credo Brands Marketing Ltd. issue?⌃

The price band of the IPO is Rs 266.0 - 280.0.

When does the Credo Brands Marketing Ltd. IPO open?⌃

The IPO application opens on Dec 19, 2023 and closes on Dec 21, 2023.

What is the lot size for the Credo Brands Marketing Ltd. IPO?⌃

The minimum lot size for the IPO is 53. The maximum lot size for the IPO is 689.

What is the minimum and maximum application amount for Credo Brands Marketing Ltd.’s issue?⌃

For all category investors, the minimum application amount for this IPO is Rs. 14,098.0, the maximum value for this IPO is Rs 192,920.0.

When will the shares of Credo Brands Marketing Ltd. IPO be allotted?⌃

This IPO will be allotted on Dec 22, 2023.

If I am not allotted shares in Credo Brands Marketing Ltd. IPO, when will my money be refunded?⌃

The refund will be credited to your account on Dec 26, 2023.

If I get allotted shares in Credo Brands Marketing Ltd.’s IPO, when will they be credited to my demat account?⌃

The allotted shares will be credited to your demat on Dec 26, 2023.

When was the listing date for Credo Brands Marketing Ltd.?⌃

Credo Brands Marketing Ltd.’s shares listed on the stock exchanges on Dec 27, 2023.