Senco Gold Ltd. logo

Senco Gold, incorporated on August 22, 1994, is a prominent pan-India jewellery retail player with a rich heritage of over five decades. The company is led by a fourth-generation entrepreneur with extensive experience in the jewellery industry as the promoter.

Bidding Dates
04 Jul 2023 - 06 Jul 2023
Subscription
36.51x Oversubscribed
Minimum InvestmentMinimum LotMaximum LotLot SizeNumber of SharesIssue Price BandPost Issue Promoter Holding %Issue SizeIPO Document
₹14,8991134712.8 M₹301 - ₹31783.55 %₹3845.6 M - ₹4050.0 MRHP DOC

Senco Gold IPO SUBSCRIPTION STATUS

06 Jul '23
Total36.51x
Retail Individual Investor6.53x
HNI (NII) Investors34.95x
Qualified Institutional Buyers90.12x

Senco Gold IPO overall subscription rate was 36.51 times the total available shares

Senco Gold IPO retail subscription rate was 6.53 times in the retail segment

Senco Gold IPO non-institutional investor subscription rate was 34.95 times in the non-institutional investor category

Senco Gold IPO Qualified Institutional Bidder subscription rate was 90.12 times the available shares for Qualified Institutional Bidder

DayRetail Individual InvestorHNI (NII) InvestorsQualified Institutional Buyers
Category Reservation35%15%50%
06 Jul 2023
(Day 3)
6.53x34.95x90.12x
05 Jul 2023
(Day 2)
3.67x3.58x0.27x
04 Jul 2023
(Day 1)
0.67x0.26x0x

Senco Gold FINANCIALS

Period Net Profit (Rs in millions) Revenue from Operations (Rs in millions) Cash Flow from Operations (Rs in millions) Free Cash Flow (Rs in millions) Margins
FY23 1,584.8 40,774.0 -761.0 -1,072.1 8.5%
FY22 1,291.0 35,346.4 -698.9 -945.8 8.2%
FY21 614.8 26,603.8 1,809.2 1,668.9 7.1%

Senco Gold IPO SUBSCRIPTION STATUS DETAILS

Senco Gold had 12.8 M shares on offer

Senco Gold IPO offer price was in the range ₹301 - ₹317

Senco Gold IPO minimum Investment was14899

Senco Gold IPO issue size was ₹ 3845.6 M - ₹ 4050.0 M

Senco Gold had a minimum lot size of 47 Shares per application

Senco Gold NUMBER OF SHARES ON OFFER

Total12.8 M
Fresh Issue8.5 M
Offer for Sale4.3 M
Post Issue Promoter Holding %83.55 %

Senco Gold IPO IMPORTANT DATES

Issue Open Date04 Jul 2023
Issue close Date06 Jul 2023
Allotment Date11 Jul 2023
Refund Date12 Jul 2023
Demat Account Credit Date13 Jul 2023
Listing Date14 Jul 2023
Listing on Exchange(s)NSE and BSE
Senco Gold Allotment StatusExchange

Senco Gold IPO subscription opened on 04 Jul 2023, and closed on 06 Jul 2023

IPO allotment for Senco Gold was finalized on Tuesday, 11 Jul 2023

IPO listing for Senco Gold was on NSE and BSE on Friday, 14 Jul 2023

Senco Gold IPO LISTING GAINS

Issue Price (adjusted)158.5
Listing Open Price430.0
Listing Close Price405.3
Listing Gain%35.6%
Current Gain%145.3%

Senco Gold Peer

StockStock PriceMarket Cap (Rs crore)PE TTMPEG TTMPS TTMROE%ROA%Annual Revenue (Rs crore)Annual Revenue Growth %Annual Net Profit (Rs crore)Annual Net Profit Growth %EPS TTMEPS TTM Growth %
Senco Gold Ltd.388.83019.511.100.822.88.18509.933.3574.3260.535260.5
Titan Company Ltd.4941438655.276.21.44.732.38.48813644.650735264.955.1
Kalyan Jewellers India Ltd.606.362615.743.60.61.621.46.535950.942.71350.488.913.979.1
Thangamayil Jewellery Ltd.52751640441.90.21.724.89.28513.873.2351.6196.2125.7262.5
Bluestone Jewellery and Lifestyle Ltd.814.512441.4220.91.74.60.80.3248635.814.8106.73.7128.6
Sky Gold and Diamonds Ltd.719.411141.640.50.41.82312.56331.376.8275.3107.517.8107.5

Senco Gold IPO Reports

IPO SubscribePDF

Swastika

04 Jul 2023
IPO NotePDF

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Axis Capital

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Reliance Securities

04 Jul 2023
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Canara Bank Securities

04 Jul 2023
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Ventura

04 Jul 2023
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Hensex Securities

04 Jul 2023
IPO SubscribePDF

Eureka Stock & Share Broking Services

04 Jul 2023
IPO SubscribePDF

GEPL Capital

04 Jul 2023
IPO NotePDF

HDFC Securities

03 Jul 2023
IPO SubscribePDF

BP Wealth

03 Jul 2023
IPO SubscribePDF

Geojit BNP Paribas

03 Jul 2023
IPO NotePDF

Ventura

03 Jul 2023
IPO SubscribePDF

AUM Capital

03 Jul 2023
IPO NotePDF

Haitong

02 Jul 2023
IPO NotePDF

SBI Securities

30 Jun 2023
IPO SubscribePDF

Hem Securities

30 Jun 2023
IPO NotePDF

SBI Securities

30 Jun 2023
IPO SubscribePDF

SMIFS

29 Jun 2023

Senco Gold INFORMATION ON IPO ISSUE

About Senco Gold

Senco Gold, incorporated on August 22, 1994, is a prominent pan-India jewellery retail player with a rich heritage of over five decades. The company is led by a fourth-generation entrepreneur with extensive experience in the jewellery industry as the promoter.

Object of the Issue

  1. Funding working capital requirements of the company
  2. General corporate purposes

Senco Gold - PROMOTERS

Name
Suvankar Sen
Jai Hanuman Shri Siddhivinayak Trust
Om Gaan Ganpataye Bajrangbali Trust

Senco Gold Book Running Lead Manager

IIFL Securities Limited

senco.ipo@iiflcap.com

SBI Capital Markets Limited

senco.ipo@sbicaps.com

Senco Gold Book Running Lead Managers

Ambit Private Limited

senco.ipo@ambit.co

Senco Gold Registrar to the Offer

KFinTechnologies Limited

sencogold.ipo@kfintech.com

Senco Gold Strengths

Brand name

The company has a strong brand name with heritage and a legacy of over five decades

Strength

Organised player

The company holds the distinction of being the largest organised jewellery retail player in the eastern region of India, as measured by the number of stores it operates

Strength

Strong base and asset-light model

The company benefits from a robust network of 'Company Operated Showrooms' and a well-established asset-light 'franchise' model, which enables it to leverage its operations efficiently

Strength

Senco Gold Risks

Significant competition

The company operates in a highly competitive Indian jewellery market, facing the risk of losing a significant portion of its customer base and market share. This could have an adverse impact on its business

Risk

Dependent on gold

The company's revenues are highly reliant on the sale of gold jewellery, representing 89.69% of total revenue for Fiscals 2023. Additionally, it acquires gold on a loan basis, subject to RBI regulations

Risk

Search and seizure operation

The company has previously undergone a 'search and seizure' operation conducted by the income-tax department, leading to the initiation of taxation and criminal proceedings against both the company and its individual promoter

Risk

IPO FAQs

  • Senco Gold Ltd. IPO listing opened at Rs 430.00 while the issue price was Rs 317.00 giving 35.65% returns. After adjusting for subsequent bonus and splits, the stock trades at Rs 158.50 giving 145.30% gains since its IPO listing.

  • This IPO consists of an offer for sale of up to Rs 135.0 crore, of 4,258,675 shares. It also consists of a fresh issue of Rs 270.0 crore.

  • The promoters of the company are Suvankar Sen, Jai Hanuman Shri Siddhivinayak Trust and Om Gaan Ganpataye Bajrangbali Trust.

  • The category allocation of qualified institutional buyers is 50.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 35.0%.

  • The price band of the IPO is Rs 301.0 - 317.0.

  • The IPO application opens on Jul 04, 2023 and closes on Jul 06, 2023.

  • The minimum lot size for the IPO is 47. The maximum lot size for the IPO is 611.

  • For all category investors, the minimum application amount for this IPO is Rs. 14,899.0, the maximum value for this IPO is Rs 193,687.0.

  • This IPO will be allotted on Jul 11, 2023.

  • The refund will be credited to your account on Jul 12, 2023.

  • The allotted shares will be credited to your demat on Jul 13, 2023.

  • Senco Gold Ltd.’s shares listed on the stock exchanges on Jul 14, 2023.